Posts Tagged: Spent

Is the New American Express Campaign Cause Marketing?

June 12, 2014 Posted by Jessica Shofler in Fundraising, News, Nonprofits

American Express recently released an advertisement titled “Spent: Looking for Change.” The ad watches more like a documentary about the high costs for low-income people living outside the traditional financial system. The film is narrated by Tyler Perry and follows four families who are “unbanked” or “under-banked” and must use alternatives to banking such as …