Posts Tagged: cause marketing

A New Twist on Cause Marketing: Drinking for Charity

June 5, 2014 Posted by Jessica Shofler in Fundraising, News, Nonprofits

When you’re making a purchase, are you more likely to choose the brand that promises to give a portion of the sale to charity? This type of marketing, commonly known as cause marketing, has become commonplace in recent years. We recently told you about Amazon Smile and you have likely seen Starbucks’ new campaign touting …