Who knew getting people to pour cold water over their heads could be so profitable? It may be hard to believe, but the ALS Association took in $115 million over the summer thanks to the ice-bucket challenge clogging your Facebook newsfeed. Deciding what to do with the windfall presented a challenge to the Association as …
Posts Categorized: Fundraising
Emailing Canadians? Read this First
Does your organization send fundraising emails to Canadians? Before you hit send, make sure that the correspondence is compliant with Canada’s new Anti-Spam Legislation (CASL), which went into effect on July 1, 2014. CASL doesn’t apply to all emails. If your nonprofit is simply emailing to request a donation then the law doesn’t apply. But …
Twitter Experiments with "Buy" Button
Would you donate money through a “buy” button on Twitter? The social-media platform recently announced that it is starting to test the waters. The aim is to create a Twitter-based “convenient and easy, hopefully even fun” shopping experience. Seven nonprofits are among the “buy” button guinea pigs. The nonprofits are 9/11 Day of Service, The …
Prostate Cancer Foundation Rejects Donations Linked to Hacked Photos
The Prostate Cancer Foundation, which funds prostate cancer research globally, recently returned donations totaling $8,000. The donations were raised in connection with a post that was set up on Reddit to disseminate and view hacked nude celebrity photos. Viewers were called to donate to the Foundation to atone for having viewed the photos. In a …
Nonprofits Use Gambling to Help People Save Money
Most people would rather buy a lottery ticket than put money in a savings account. But Doorways to Dream, a nonprofit organization that aims to create savings innovations for lower-income individuals, is helping people essentially do both with its Save to Win program. The program offers prize-linked savings accounts. This means that every certificate of …
Does the Ice Bucket Challenge Leave You Cold?
It is likely that videos of people dumping buckets of ice water on their heads has filled up your Facebook and other social media newsfeeds in the past few months. And not just anyone. Participants include Bill Gates, LeBron James, and Taylor Swift. So what’s it all about? In short, people are “nominated” to complete …