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Twitter Experiments with "Buy" Button

September 17, 2014 Posted by Jessica Shofler in Donations, Fundraising, News, Nonprofits

TwitterWould you donate money through a “buy” button on Twitter? The social-media platform recently announced that it is starting to test the waters. The aim is to create a Twitter-based “convenient and easy, hopefully even fun” shopping experience.

Seven nonprofits are among the “buy” button guinea pigs. The nonprofits are 9/11 Day of Service, The Nature Conservancy, Global Citizen, Glide, GLAAD, DonorsChoose.org, and Product Red. Each was selected based on its existing relationship with the social-media platform and because of its already strong Twitter following.

Only a small percentage of users in the U.S. will initially see charitable solicitations in their feeds. (Twitter promises that the number of users will grow over time.) For example, DonorsChoose.org will be selling back-to-school t-shirts to support their charitable purpose of supporting classrooms.

Would you make a charitable donation on Twitter? Share with us a screenshot of your Twitter feed if a “buy” button shows up.

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