A new study from Rice University says YES. The results show that Americans are more likely to donate to a charity that reflects the moral foundations of their political affiliation (the full study will appear in the International Journal of Research in Marketing: Special Issue on Consumer Identities). Case in point, the study found self-identifying …
Posts Tagged: Fundraising
Ever Wonder What Grantmakers are Thinking?
Now is your chance to find out. Valley Nonprofit Resources is hosting The Burbank Funder Forum – A Conversation with California Community, California Wellness, Parsons & Weingart, an event that will give you a glimpse into the minds of four major grantmakers in Southern California. The event is focusing on support for nonprofits in the …
Can Nonprofits Make Millions with $0 in Fundraising Costs?
The President and CEO of GuideStar laughed out loud when he heard about the recent Scripps Howard News Service statistics showing that tens of thousands of charities report that they spend $0 per year to each raise more than $1 million. Every year nonprofits submit Forms 990 under penalties of perjury supposedly disclosing information regarding …
Online Marketing Must Match Nonprofit Mission
Be careful what your nonprofit puts on its website or on social networking sites like Facebook. When the IRS reviews an application for tax-exempt status, one thing the agents often check is whether an organization’s website or social networking site matches what the organization states on its application. Similarly, when the IRS audits an organization …
Small Charities Get Opportunity to Run Text Donation Campaigns
We recently posted about text message donations, reminding organizations that donor acknowledgments should be provided no matter how donations are received. Now an effort is underway that will make fundraising texting campaigns more accessible to small charities and safer for donors. Mobile-phone companies assisting nonprofit organizations with text message campaigns are concerned about fraud. This …
Naming Rights Motivate Donors, But Also Lawsuits
If your organization has ever considered offering naming rights to motivate donors, just know that if you offer it, you better mean it. Last week jurors ruled that Integris Hospital had to not only return a $500,000 donation from Garth Brooks, but also had to pay an additional $500,000 in punitive damages. According to Brooks, …