The national organization, which sets policy regarding sales of cookies by the individual councils, was concerned that online sales would not teach the girls the entrepreneurial skills that are the whole point of the cookie sales, such as interpersonal skills, handling money, and delivering a product.
But after three years of development and testing, the national office has figured out how to incorporate education into the online platform. The organization’s director of the digital cookie effort explained that girls will “learn vital entrepreneurial lessons in online marketing, application use and e-commerce.” The girls will also learn digital order tracking and have the option to hand deliver orders received online.
The national office is also concerned about the safety of its scouts. To gain access to a girl scout’s web page, users will have to receive an emailed invitation from the scout. In addition, no identifying information about scouts may be posted so that it is publicly visible.
The Digital Cookie is starting this month in limited areas and will go nationwide in January for the start of the cookie sales season.
What changes has your organization made to “compete” in the digital age?