Girl Scout Cookies Go Digital

December 11, 2014 Posted by Jessica Shofler in News, Nonprofits

CookiesAfter years of prohibiting digital sales of its cookies, Girl Scouts of the USA is moving the organization into the digital age with its “Digital Cookie” platform. Why did it take so long?

The national organization, which sets policy regarding sales of cookies by the individual councils, was concerned that online sales would not teach the girls the entrepreneurial skills that are the whole point of the cookie sales, such as interpersonal skills, handling money, and delivering a product.

But after three years of development and testing, the national office has figured out how to incorporate education into the online platform. The organization’s director of the digital cookie effort explained that girls will “learn vital entrepreneurial lessons in online marketing, application use and e-commerce.” The girls will also learn digital order tracking and have the option to hand deliver orders received online.

The national office is also concerned about the safety of its scouts. To gain access to a girl scout’s web page, users will have to receive an emailed invitation from the scout. In addition, no identifying information about scouts may be posted so that it is publicly visible.

The Digital Cookie is starting this month in limited areas and will go nationwide in January for the start of the cookie sales season.

What changes has your organization made to “compete” in the digital age?

NOTE: The information contained herein is not intended to be legal advice and the reader should know that no Attorney-Client relationship or privilege is formed by the posting or reading of this article which is also not intended to solicit business.

Casey Summar, Partner, The Law Firm for Non-Profits,1812 W Burbank Blvd, #7445, Burbank, CA 91506

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