Case in point, the study found self-identifying Republicans far more likely to donate to charities described as supporting traditional working American families and communities (typical values of the Republication party). The study also found Democrats more likely to donate when a charity was described as ensuring protection of a home to every person, a traditionally Democratic goal.
Our clients are constantly changing their fundraising pitches, thinking of every possible angle to appeal to new audiences. But this study shows that when it comes to targeted marketing, politics may be worth considering.